GTM engineering

GTM engineering that connects your tools

The integrations and automations between your website, your CRM and your team, built as small, tested pieces that run in your own accounts and come with the documentation to keep them running.

Start with a diagnostic

What we build

Form-to-CRM integrations

Website forms that create or update the right person, company and deal, with the source and the page attached, and a record of every submission.

Enrichment

Company and contact details filled in from the data providers you choose, with rules for what may overwrite what.

Routing and alerts

Assignment by territory, segment or round robin, with an alert when a response time is about to be missed.

Automated handoffs

The step from marketing to sales, and from sales to delivery, happens on its own, with the context the next person needs.

AI-assisted workflows

Account research, call notes and first drafts prepared by a language model, with a person reviewing anything before it reaches a customer.

Reporting pipelines

Data from the website, the CRM and your billing tool brought into one place, so the weekly numbers come from one source.

How we build

You own it

Accounts, code and data stay in your name. If we part ways, everything keeps running and nothing needs to be rebuilt.

Small and tested

Each automation does one job and is tested against real records before it goes live. A failure sends an alert instead of failing silently.

Documented

Every integration has a one-page description: what triggers it, what it changes, who to call, and how to turn it off.

Built on what you have

We start with the tools you pay for. New software is proposed only when the plan shows a gap it closes.

Tools

  • Integration platforms: Workato, Zapier, Tray.io, Make, n8n
  • Code and hosting: TypeScript, Python and SQL on Cloudflare Workers
  • Data and enrichment: Clay, ZoomInfo, Apollo, Cognism
  • Language models: Anthropic Claude, OpenAI, Google Gemini

See where the gaps are

The diagnostic maps your tools and the handoffs between them, and prices each integration before any work starts.

About the diagnostic Contact us