Brand Assets
Logos
Use SVG logos whenever possible. PNG logo files are provided with transparent backgrounds and no padding, and contrasting backgrounds with brand-approved padding.
Primary Logo – Light Background
Transparent Background
White Background
Primary Logo – Dark Background
Transparent Background
Black Background
Stacked Logo – Light Background
Transparent Background
White Background
Stacked Logo – Dark Background
Transparent Background
Black Background
Icon – Light Background
Transparent Background
White Background
Icon – Dark Background
Transparent Background
Black Background
Wordmark – Light Background
Transparent Background
White Background
Wordmark – Dark Background
Transparent Background
Black Background
Fonts
Josefin Sans
Logo and Heading Font
Illuminare
Solutions
Open Sans
Body Font
Colors
Use the primary, not Darker or Lighter, color palette when possible. If using a Darker or Lighter color palette, use a contrast accessibility tool to verify that the text overlay color is accessible.
Primary Accent
Hex: 0036FA
RGB: 0, 54, 250
CMYK: 100, 78, 0, 2
Compliant Text Hex:
Alternate Accent
Hex: 0062D1
RGB: 0, 98, 209
CMYK: 100, 53, 0, 18
Compliant Text Hex:
Primary Accent – Darker
Hex: 002BC8
RGB: 0, 43, 200
CMYK: 100, 78, 0, 22
Compliant Text Hex:
Alternate Accent – Darker
Hex: 004EA7
RGB: 0, 78, 167
CMYK: 100, 53, 0, 35
Compliant Text Hex:
Primary Accent – Lighter
Hex: 2F5CFF
RGB: 47, 92, 255
CMYK: 82, 64, 0, 0
Compliant Text Hex:
Alternate Accent – Lighter
Hex: 0E7FFF
RGB: 14, 127, 255
CMYK: 95, 50, 0, 0
Compliant Text Hex:
Strongest Text
Hex: 000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Compliant Text Hex:
Strong Text
Hex: 1A1A1A
RGB: 26, 26, 26
CMYK: 0, 0, 0, 90
Compliant Text Hex:
Medium Text
Hex: 333333
RGB: 51, 51, 51
CMYK: 0, 0, 0, 80
Compliant Text Hex:
Subtle Text
Hex: 4D4D4D
RGB: 77, 77, 77
CMYK: 0, 0, 0, 70
Compliant Text Hex:
Strongest Text – Darker
Hex: 000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Compliant Text Hex:
Strong Text – Darker
Hex: 141414
RGB: 20, 20, 20
CMYK: 0, 0, 0, 92
Compliant Text Hex:
Medium Text – Darker
Hex: 292929
RGB: 41, 41, 41
CMYK: 0, 0, 0, 84
Compliant Text Hex:
Subtle Text – Darker
Hex: 3D3D3D
RGB: 61, 61, 61
CMYK: 0, 0, 0, 76
Compliant Text Hex:
Strong Text – Lighter
Hex: 333333
RGB: 71, 71, 71
CMYK: 0, 0, 0, 72
Compliant Text Hex:
Strongest Text – Lighter
Hex: 474747
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Compliant Text Hex:
Medium Text – Lighter
Hex: 5C5C5C
RGB: 92, 92, 92
CMYK: 0, 0, 0, 64
Compliant Text Hex:
Subtle Text – Lighter
Hex: 707070
RGB: 112, 112, 112
CMYK: 0, 0, 0, 56
Compliant Text Hex:
Subtle Background
Hex: CCCCCC
RGB: 204, 204, 204
CMYK: 0, 0, 0, 20
Compliant Text Hex:
Lighter Background
Hex: E6E6E6
RGB: 230, 230, 230
CMYK: 0, 0, 0, 10
Compliant Text Hex:
Lightest Background
Hex: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Compliant Text Hex:
Subtle Background –
Darker
Hex: A3A3A3
RGB: 163, 163, 163
CMYK: 0, 0, 0, 36
Compliant Text Hex:
Lighter Background –
Darker
Hex: B8B8B8
RGB: 184, 184, 184
CMYK: 0, 0, 0, 28
Compliant Text Hex:
Lightest Background –
Darker
Hex: CCCCCC
RGB: 204, 204, 204
CMYK: 0, 0, 0, 20
Compliant Text Hex:
Subtle Background –
Lighter
Hex: D6D6D6
RGB: 214, 214, 214
CMYK: 0, 0, 0, 16
Compliant Text Hex:
Lighter Background –
Lighter
Hex: EBEBEB
RGB: 235, 235, 235
CMYK: 0, 0, 0, 8
Compliant Text Hex:
Lightest Background –
Lighter
Hex: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Compliant Text Hex: