Brand Assets

Logos

Use SVG logos whenever possible. PNG logo files are provided with transparent backgrounds and no padding, and contrasting backgrounds with brand-approved padding.

Primary Logo – Light Background

Transparent Background

White Background

Primary Logo – Dark Background

Transparent Background

Black Background

Stacked Logo – Light Background

Transparent Background

White Background

Stacked Logo – Dark Background

Transparent Background

Black Background

Icon – Light Background

Transparent Background

White Background

Icon – Dark Background

Transparent Background

Black Background

Wordmark – Light Background

Transparent Background

White Background

Wordmark – Dark Background

Transparent Background

Black Background

Fonts

Josefin Sans

Logo and Heading Font

Illuminare

  • Relative Size: 2.3
  • Tracking: -20
  • Vertical Scale: 95%

Solutions

  • Relative Size: 1
  • Tracking: N/A
  • Vertical Scale: N/A

Open Sans

Body Font

Colors

Use the primary, not Darker or Lighter, color palette when possible. If using a Darker or Lighter color palette, use a contrast accessibility tool to verify that the text overlay color is accessible.

Primary Accent

Hex: 0036FA
RGB: 0, 54, 250
CMYK: 100, 78, 0, 2
Compliant Text Hex:

  • e6e6e6
  • ffffff

Alternate Accent

Hex: 0062D1
RGB: 0, 98, 209
CMYK: 100, 53, 0, 18
Compliant Text Hex:

  • e6e6e6
  • ffffff

Primary Accent – Darker

Hex: 002BC8
RGB: 0, 43, 200
CMYK: 100, 78, 0, 22
Compliant Text Hex:

  • b8b8b8
  • cccccc
  • ffffff

Alternate Accent – Darker

Hex: 004EA7
RGB: 0, 78, 167
CMYK: 100, 53, 0, 35
Compliant Text Hex:

  • cccccc
  • ffffff

Primary Accent – Lighter

Hex: 2F5CFF
RGB: 47, 92, 255
CMYK: 82, 64, 0, 0
Compliant Text Hex:

  • ffffff

Alternate Accent – Lighter

Hex: 0E7FFF
RGB: 14, 127, 255
CMYK: 95, 50, 0, 0
Compliant Text Hex:

  • 000000

Strongest Text

Hex: 000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Compliant Text Hex:

  • cccccc
  • e6e6e6
  • ffffff

Strong Text

Hex: 1A1A1A
RGB: 26, 26, 26
CMYK: 0, 0, 0, 90
Compliant Text Hex:

  • cccccc
  • e6e6e6
  • ffffff

Medium Text

Hex: 333333
RGB: 51, 51, 51
CMYK: 0, 0, 0, 80
Compliant Text Hex:

  • cccccc
  • e6e6e6
  • ffffff

Subtle Text

Hex: 4D4D4D
RGB: 77, 77, 77
CMYK: 0, 0, 0, 70
Compliant Text Hex:

  • cccccc
  • e6e6e6
  • ffffff

Strongest Text – Darker

Hex: 000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Compliant Text Hex:

  • a3a3a3
  • b8b8b8
  • cccccc
  • ffffff

Strong Text – Darker

Hex: 141414
RGB: 20, 20, 20
CMYK: 0, 0, 0, 92
Compliant Text Hex:

  • a3a3a3
  • b8b8b8
  • cccccc
  • ffffff

Medium Text – Darker

Hex: 292929
RGB: 41, 41, 41
CMYK: 0, 0, 0, 84
Compliant Text Hex:

  • a3a3a3
  • b8b8b8
  • cccccc
  • ffffff

Subtle Text – Darker

Hex: 3D3D3D
RGB: 61, 61, 61
CMYK: 0, 0, 0, 76
Compliant Text Hex:

  • b8b8b8
  • cccccc
  • ffffff

Strong Text – Lighter

Hex: 333333
RGB: 71, 71, 71
CMYK: 0, 0, 0, 72
Compliant Text Hex:

  • d6d6d6
  • ebebeb
  • ffffff

Strongest Text – Lighter

Hex: 474747
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Compliant Text Hex:

  • 0e7fff
  • d6d6d6
  • ebebeb
  • ffffff

Medium Text – Lighter

Hex: 5C5C5C
RGB: 92, 92, 92
CMYK: 0, 0, 0, 64
Compliant Text Hex:

  • d6d6d6
  • ebebeb
  • ffffff

Subtle Text – Lighter

Hex: 707070
RGB: 112, 112, 112
CMYK: 0, 0, 0, 56
Compliant Text Hex:

  • ffffff

Subtle Background

Hex: CCCCCC
RGB: 204, 204, 204
CMYK: 0, 0, 0, 20
Compliant Text Hex:

  • 000000
  • 1a1a1a
  • 333333
  • 4d4d4d

Lighter Background

Hex: E6E6E6
RGB: 230, 230, 230
CMYK: 0, 0, 0, 10
Compliant Text Hex:

  • 0036fa
  • 0062d1
  • 000000
  • 1a1a1a
  • 333333
  • 4d4d4d

Lightest Background

Hex: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Compliant Text Hex:

  • 0036fa
  • 0062d1
  • 000000
  • 1a1a1a
  • 333333
  • 4d4d4d

Subtle Background –
Darker

Hex: A3A3A3
RGB: 163, 163, 163
CMYK: 0, 0, 0, 36
Compliant Text Hex:

  • 000000
  • 141414
  • 292929

Lighter Background –
Darker

Hex: B8B8B8
RGB: 184, 184, 184
CMYK: 0, 0, 0, 28
Compliant Text Hex:

  • 002bc8
  • 000000
  • 141414
  • 292929
  • 3d3d3d

Lightest Background –
Darker

Hex: CCCCCC
RGB: 204, 204, 204
CMYK: 0, 0, 0, 20
Compliant Text Hex:

  • 002bc8
  • 004ea7
  • 000000
  • 141414
  • 292929
  • 3d3d3d

Subtle Background –
Lighter

Hex: D6D6D6
RGB: 214, 214, 214
CMYK: 0, 0, 0, 16
Compliant Text Hex:

  • 000000
  • 474747
  • 5c5c5c

Lighter Background –
Lighter

Hex: EBEBEB
RGB: 235, 235, 235
CMYK: 0, 0, 0, 8
Compliant Text Hex:

  • 000000
  • 474747
  • 5c5c5c

Lightest Background –
Lighter

Hex: FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Compliant Text Hex:

  • 2f5cff
  • 000000
  • 474747
  • 5c5c5c