Who We Are
We're a growth marketing consulting agency.
Illuminare Solutions specializes in developing customized marketing strategies and managing specific aspects of those strategies – such as search engine optimization or Google/Facebook Ad management.
We take the time to understand you, your business needs, and your available resources. We help you to understand every key decision. We answer your questions until you truly understand the answer.
We believe that most businesses can realize greater efficiency by outsourcing many marketing and technology related responsibilities.
We provide solutions that allow you to focus on running your business instead of learning the latest Google and Facebook ad rules, server optimization techniques, website design trends, or how to use the latest social network.
Before we can effectively help your business grow, we need to understand your business and industry. Between our own research and listening to you, we develop your customized plan, then make sure you not only understand everything covered, but also feel comfortable with the plan.
We know marketing, web development, IT, and consultants in general have a reputation for being unreliable. We set realistic expectations and make sure they are fully understood, then follow through on the plan.
You need our expertise because it's not your expertise, but that doesn't mean you don't need to know what's going on. It's our responsibility to take as long (or short) as necessary to make sure you're comfortable with every suggestion we make.
Instead of making sure you have an account on every social network that launches, we provide strategies that meet modern expectations balanced with a sensible workload.
Since you're here, it's safe to assume you don't see marketing and technology as fun. Luckily, we do! We work hard to make every interaction enjoyable, even if your preference is to only hear from us if there's a problem.
Nicholas Bostic is a second-generation results-oriented marketing and technology solution provider. His particular expertise lies in efficient marketing using technology: focus on fundamentals, keep up with trends, and automate as much as possible. Adept in fully immersing himself in the buyer journey, Nicholas is able to understand new industries quickly and adapt proven strategies and techniques to drive results.
With over 30 years of experience working with business technology and 20 years working in online marketing across a variety of industries, Nicholas not only understands marketing, he has the experience to identify fleeting technologies and concepts so you don't waste your time on ideas that will quickly be outdated.
He brings nearly a decade of experience leading marketing strategy and implementation for brands in the outdoor industry, for large internet retailers, and local service providers.
Digital Marketing Manager
Creedence Gerlach began her digital marketing career as a writer, then quickly grew her skillset from there. Learning advanced keyword research, on-page search engine optimization, social media strategy, and a focus on photo-based social networks like Instagram and Pinterest, Creedence assists with developing inbound marketing strategies then runs our teams to implement those strategies.
Creedence is also an expert at using WordPress and social media tools such as Hootsuite and Buffer, along with training others in their use. Along with content and social marketing, she is one of our best assets for managing Google and Facebook Ads.
Along with nearly a decade of experience working with brands in the outdoor industry and large internet retailers, she is also experienced with marketing in the restaurant/bar and outdoor music/art festival communities.
We draw on our global network to assemble a team of experts with the skills matched to the task at hand. With multiple associates skilled in each area of expertise, we're able to rapidly assemble the right people for any project. Our team includes senior practitioners in:
- Marketing strategy
- Project management
- Graphic design
- Website design and hosting
- Content creation
- Conversion rate optimization (CRO)
- Search engine optimization (SEO)
- Pay per click (PPC)
- Social media marketing
- Email marketing
- Influencer outreach
- Affiliate management
- WordPress Implementation & Training
- WooCommerce Implementation & Traning